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The present is a contest between the bright and dark sides of discovery. To avoid being torn apart by its stresses, we need to recognize the fact-and gain courage and wisdom from the past. Age of Discovery shows how. Now is the best moment in history to be alive, but we have never felt more anxious or divided. Human health, aggregate wealth and education are flourishing. Scientific discovery is racing forward. But the same global flows of trade, capital, people and ideas that make gains possible for some people deliver big losses to others-and make us all more vulnerable to one another. Business and science are working giant revolutions upon our societies, but our politics and institutions evolve at a much slower pace. That's why, in a moment when everyone ought to be celebrating giant global gains, many of us are righteously angry at being left out and stressed about where we're headed. To make sense of present shocks, we need to step back and recognize: we've been here before. The first Renaissance, the time of Columbus, Copernicus, Gutenberg and others, likewise redrew all maps of the world, democratized communication and sparked a flourishing of creative achievement. But their world also grappled with the same dark side of rapid change: social division, political extremism, insecurity, pandemics and other unintended consequences of discovery. Now is the second Renaissance. We can still flourish-if we learn from the first.

Everyone needs a little inspiration and encouragement, but it doesn't need to be cliche or sickly sweet. These young, hip designers and artists turn advice and affirmation into a visual treat on every page. From the contemplative 'find beauty in rain' Age of Discovery: Navigating the Risks and Rewards of Our New Renaissance download epub to the uplifting 'live every day like it's your birthday' the sincere 'be kind, for everyone is facing a hard battle' to the joyful 'let your hair down' Think Happy, Be Happy is charming and honest. Scattered throughout are playlists, simple recipes and quirky facts to complement the quotes. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted. Data-driven marketing improves efficiency andeffectiveness of marketing expenditures across the spectrum ofmarketing activities from branding and awareness, trail andloyalty, to new product launch and Internet marketing. Based on newresearch from the Kellogg School of Management, this book is aclear and convincing guide to using a more rigorous, data-drivenstrategic approach to deliver significant performance gains fromyour marketing.

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Author: Ian Goldin,Chris Kutarna
Number of Pages: 328 pages
Published Date: 19 May 2016
Publisher: Bloomsbury Publishing PLC
Publication Country: London, United Kingdom
Language: English
ISBN: 9781472936370
Download Link: Click Here
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